Lion and Sun Services — Discretion. Access. Excellence.

Where luxury, influence and strategic insight meet.

Lion and Sun Services is a boutique firm founded by two deeply connected partners with decades of combined experience in elite networks. We mediate business transactions, plan luxury events, deliver high-end concierge services, represent brands and open doors to rare investment opportunities.

Our ethos is trust, discretion, elegance and unmatched access.

International reach

Active across key global cities and the private circles within them.

Trust-based execution

Every opportunity we share has passed rigorous vetting before it reaches you.

Strategic discretion

We protect our clients' interests and act only in their best interest.

By invitation only

Our services are tailored for those who expect, and deserve, the exceptional.

Five ways we open doors.

Select a service to see what it covers.

We connect vetted investors, asset holders and buyers in:

Real estate
Hospitality ventures
Luxury assets: yachts, jets and art

We handle both deal sourcing and execution, ensuring integrity and results.

Full-scale planning of:

Fashion shows
Corporate galas
Private weddings and luxury catering
Destination celebrations
Art and cultural showcases

From exclusive venues to world-class vendors and celebrity coordination.

End-to-end lifestyle management:

Ultra-luxury travel experiences
VIP access to events and venues
Private security and logistics
Personal shopping, wellness and relocation

Each experience is tailored to elevate your lifestyle, discreetly and seamlessly.

We support luxury and heritage brands through:

Strategic partnerships
Global positioning
PR and media placement
Influencer collaborations
Digital presence refinement

We act as brand custodians, protecting identity while expanding reach.

Access to rare, vetted opportunities across:

Prime real estate
Startups and private equity
Alternative assets: art, wine and collectibles

We are not financial advisors. We are connectors, ensuring both credibility and confidentiality.

A curated clientele.

We work with a small number of clients, so each receives our full attention.

High-net-worth individuals
Luxury brand founders and executives
Private investors and family offices
Cultural and creative leaders

The partners.

Atousa Jam

Co-founder, fashion, PR and luxury branding

A British-Iranian entrepreneur and fashion expert with a strong presence in the creative industries. Educated at Institut Le Rosey in Switzerland and later in Paris, she studied fashion and psychology before completing advanced business and marketing studies in the UK.

She is the founder and CEO of Atousa Jam Ltd, a boutique PR agency that has worked with Tiffany & Co., Richemont Group, Canali and Bugatti. Her career spans luxury events, film and talent management, including Cannes-winning actors and major film campaigns.

In 2024 she sat on the jury of the SIFFA Independent Film Festival in London. Fluent in English, French and Farsi, she blends cultural insight with a strategic approach to media, style and communication.

Kamran Pahlavi

Co-founder, hospitality, real estate and investment

Born in Paris and a graduate in hotel management, Kamran Pahlavi is the grandson of the Shah of Iran and brings Lion and Sun a unique, far-reaching international network.

A seasoned entrepreneur, he has founded and led ventures across industries, including a luxury watch brand, a sneaker company and restaurants in New York, Los Angeles and Marrakech. He has also led real estate developments in several countries.

Now based in Morocco, he continues to identify and pursue high-potential investment opportunities across the region.

Every relationship begins with an introduction.

Global access, local precision
Discretion guaranteed
Opportunities tailored to you

Request an introduction

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